School of Innovation and Crisis Management
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About the School
The School of Innovation and Crisis Management prepares students to lead the development and successful introduction of high-tech solutions in business, industry, and the classroom. Faculty members are experts in helping organizations improve, and their research reflects the latest in helpful solutions. From teaching tomorrow’s teachers to understanding the nuances in each technological challenge, the school focuses on improving and shaping the future of technology and its uses. The School is a research unit focused on the study of innovation management in organizations. Innovation management is defined as the activities, processes, routines, systems that foster knowledge creation, transformation, dissemination, and sharing as it moves organization towards change and adaptation in their pursuit of value creation and competitiveness. Entrepreneurship is intrinsic to this concept of innovation. The School of Innovation and Crisis Management prepares students for fulfilling and productive careers in the fields of Innovation Management, Crisis Management, Leadership & Crisis Management, Disaster Management, Economic Crisis, Political Management, Tourism Crisis Management, Technology and more. Innovation Management Sustaining competitiveness in the global marketplace demands incorporation of ongoing innovation within existing business strategies and processes. In today’s economy, creativity might be the most valuable commodity of all. Companies need ingenious solutions to reach customers in a marketplace getting more crowded day by day. By studying markets, innovation and design, you will make envisioning a better world a habit, and you will transform ideas in your head into finished images, products and services that shape our culture. Recognize what consumers want – even before they know they want it – and how to satisfy those desires. Our focus on innovation is one reason some of the leading companies and organizations in the world actively recruit our graduates. The markets, innovation and design program exposes students to the orchestration, design, logic and strategy underlying organizations' key marketing practices. The program highlights the complex interplay between market research and strategic brand management. Exploring a range of creative, analytical and technical processes, students generate ideas and transform those ideas into images, products and services. Applying quantitative and qualitative techniques for identifying consumers' needs, they gain experience turning design ideas into reality.
Crisis Management
Crisis Management is the process by which an organization deals with major unpredictable events that threatens to harm the organization, its stakeholders, or the general public. Three elements are common to most definitions of crisis: (a) a threat to the organization, (2) the element of surprise, and (3) a short decision time. Many business owners and managers feel that crisis types are limited to natural disasters not realizing that there are other categories of crisis that can affect their organization. In this crisis management course you will be required to apply your crisis management knowledge and skill in the development of a Crisis Management Plan and Media Strategy for a real world organization.
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Courses
Bachelor/Master/PhD Innovation & Crisis Management Innovation Management & Research Innovation Management & Policy Technology & Innovation Management Leadership & Crisis Management Tourism Crisis Management Economic Crisis & Political Management Crisis & Disaster Management Financial Crisis Management Emergency & Crisis Management 
Innovation Management during Economic CrisisEconomic downturns are the least desirable but still inevitable conditions, which bring along many negative consequences on the living standard of citizens and business survival, development, further growth, and profitability.
In such circumstances of economic crises, managers turn to the so-called quick reactive strategies aimed at retaining previous profit levels, in an attempt to protect their business from the downfall - thus securing its survival. However, it is determined that in a time of economic crisis, innovation management in most cases suffers the most. It becomes a neglected field of management, left for better economic conditions. Nevertheless, the question is whether managers in periods of economic downturns should neglect investing in innovations and how they should approach the innovation management field. Strategic implications of innovation management in the time of economic crisis are presented and taught by the School of Innovation and Crisis Management. In the first instance the usual managers’ behavior related to conducting business in times of economic crisis is described. Furthemore proposals are given with regard to whether and how managers should implement innovation management strategies, in order to set up a strong base and precondition for future business growth, after the crisis is over, but also during the crisis itself. |
