Department of Marketing
A creative and strategic approach to contemporary marketingChoose from a variety of elective offerings that help guide you to your dream job.
Experiential Learning Opportunities Programs available include a Bachelor's, Master's, and Doctoral Degrees Advanced Marketing through World-Class Teaching and Research Fostering a collaborative environment among scholars, students, and marketing professionals. |
Export Marketing
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PhD in Airline Marketing
PhD in Airline Cargo Marketing
Hospitality and Tourism Marketing
School of Business >> Department of Marketing >>
Invest in ongoing Marketing
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Department of MarketingThe department of Marketing provides undergraduates with concentration areas in marketing
At the Master´s Level, the department delivers the core marketing curriculum. The PhD in marketing focuses on consumer behavior, marketing communications, sports marketing, international marketing, and marketing strategy. The Marketing Department at the Winchester City University is a recognized leader in the discipline of marketing.
Everything in business starts with marketing, and a successful career in marketing starts at the Winchester City University´s School of Business - Department of Marketing.
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The Department of Marketing is distinguished by its scholarly impact on academic marketing thought and by exceptional teaching. Our faculty bring marketing theory and practical solutions to students and prepare them for careers in business and in academics.
The increasingly global marketplace, coupled with new communication vehicles such as the Internet, have changed the traditional tactics used in marketing. Today's marketing practitioners must understand the unique challenges of serving foreign markets and how to effectively convey their messages to consumers throughout the world. The marketing program develops students' analytic and decision-making skills in such areas as advertising, market research, brand/product management, selling and sales management, distribution, relationship marketing, international marketing, marketing consumer products and services, and marketing nonprofit organizations.
The increasingly global marketplace, coupled with new communication vehicles such as the Internet, have changed the traditional tactics used in marketing. Today's marketing practitioners must understand the unique challenges of serving foreign markets and how to effectively convey their messages to consumers throughout the world. The marketing program develops students' analytic and decision-making skills in such areas as advertising, market research, brand/product management, selling and sales management, distribution, relationship marketing, international marketing, marketing consumer products and services, and marketing nonprofit organizations.