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Global Wine Tourism Research Center
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Explore Wine Tourism: Management, Development & Destination
Master the Wines & Spirits of the World!Recognize them through effective training in blind tasting
Wine Tourism is Boosting Business for Hotel Management Companies
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Global wine tourism - research, management and marketingWine regions are attracting increasing numbers of tourists through tours, wine festivals and winery, restaurant and cellar door experiences. Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest management and marketing strategies. It highlights the lessons learnt for wine and tourism industries and concludes by examining the future of the wine tourism industry.
Wine Blind Tasting
A blind wine tasting is a great way to bring some excitement and fun to your next wine tasting party. It is a wine tasting theme which can be educational, enlightening, surprising, humbling and even hilarious.
A blind tasting is a wine tasting arranged so that the people assessing the wines do not know what the wines are until after they taste them! If you are the host, you can either have planned the wines and know them, or you can ask guests to bring wines blinded so that you are in on the fun as well. You would be surprised by how much many of our experience and judgement of wines is influenced by the knowledge of the producer, region, price or even the appearance of the label. A blind wine tasting takes that all away so that you can objectively assess the quality of a wine without these biases coming into play. There are also many games or challenges that a blind wine tasting can offer which makes this wine tasting theme even more fun.
Wine Tourism Research
Abstract
Research on wine tourism has expanded rapidly since the early 1990s with approximately two thirds of the literature coming from Australia and New Zealand, countries with not only substantial wine tourism but also a long record of wine marketing research. Of the remaining literature the dominant source countries for research are Canada and the USA. The research of Wine Tourism are focused in the following areas: - wine tourism product and its development - wine tourism and regional development - the size of the winery visitation market; - winery visitor segments - the behaviour of the winery visitor - the nature of the visitor experience - the biosecurity risks posed by visitors. Methods are still relatively crude and studies still tend to be regionally focused and quite generic in nature. There is therefore a need not only to improve the means by which results from different locations and populations can be compared but also to employ greater sophistication in the employment of qualitative and quantitative techniques in their examination. |
